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Sales and Marketing Manager
Job Description :
Business Development:
- Identify new business opportunities in the electroplating chemicals market.
- Build long-term relationships with potential clients and existing customers.
- Analyze market trends and estimate customer demand to develop effective sales strategies.
- Conduct market research to understand customer needs and preferences.
- Conducting market research for new clients and obtaining feedback from clients to improve existing products.
- Develop and manage yearly and quarterly marketing plans and budgets
- Manage the sales and marketing budget efficiently, ensuring maximum return on investment
- Track expenses and report on budget performance regularly
- Provide timely and accurate information to potential buyers, addressing inquiries and concerns
Sales and Marketing:
- Plan and execute effective sales and marketing strategies to promote electroplating chemicals products.
- Manage the sales cycle from prospecting to closure, including price negotiation and quotations.
- Build and maintain strong relationships with clients and business partners.
- Monitor and report sales performance regularly.
- Utilize data-driven insights to make informed decisions on pricing and positioning
Project Management:
- Project management for contract execution and customer orders.
- Coordinate with warehouse & lab departments to ensure timely delivery and quality products that meet standards.
Reporting and Analysis:
- Collect and analyze sales data to create reports on sales performance and sales projections.
- Provide recommendations to improve the effectiveness of sales and marketing strategies.
Lead Management & Client Pitching
- Build the client database and identify key contracts
- Engage prospects through multiple channels to generate new sales leads
- Regularly attend industry events, network and build industry relationships
- Organize and make sales activities
- Produce detailed proposals and presentation materials for client
- Carry out sales activities of the company's products to prospective customers
- Conduct visits to prospective customers
- Achieve sales targets set by the company
- Participate in training/seminars provided by the company
- To maintain client relationships by providing support and information.
- Ensure prompt response to enquiries/or resolution to customer complaints
- Proactively maintain and enhance relationship with clients
- Assist in meeting sales targets for the sales team
Leadership
- Lead and motivate the sales and marketing team to achieve individual and collective goals
- Provide guidance and training to enhance team performance
- Contribute insights to the development process especially in chemical industry
Requirements :
- Bachelor's degree (S1) in a relevant field such as Chemistry, Chemical Engineering, Business Management, Marketing or related field.
- Max. 40 years old
- Minimum 5 years of experience in sales and marketing in the chemical or manufacturing industry, particularly in the electroplating field, would be advantageous.
- A strong business development background in developing chemical industry especially in electroplating
- Proven successful marketing plan development and implementation skills are essential
- Ability to develop and articulate strategy, able to drive translation of strategy into successful tactics and execution
- Demonstrated ability to think strategically and develop effective sales and marketing strategies
- Attention for detail, highly organized and multi-tasking to handle several campaigns and timelines simultaneously
- Strong negotiation skills and effective budget management capability and accountability
- Strong project management skills with ability to recognise, adapt and respond to changing market and business environments
- Possess strong sense of accountability, ownership, adaptability, initiative and execution
- Preferably experienced in chemical manufacturing or electroplating
- Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly
- Proven leadership experience with the ability to inspire and guide a sales and marketing team
- Strong commitment to customer satisfaction and building lasting relationships
- Ability to analyse market trends, data, and consumer behaviour to make informed decisions
- Willing to travel or be based in Sunter
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